Travel Alberta - International Translations

We don’t just sell to English-speaking markets. To appeal to global travellers in Europe, South America, or Asia, we wanted to preserve our art direction. So, we translated the copy and did the same typography treatment.
This was my first time treating typography in another language other than English.

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Agency: Critical Mass
Creative Director: Christiaan Welzel
Art Director: Jordan Natyshen
Photographer: Mike Seehagel