Fossil Brazil - Landing Page
The goal of this project was to create a Landing Page for Gen 5 Smartwatch from Fossil (Brazil) focused on the main factors that influence the purchase of smartwatches (quality, features, and battery life), factors that were found during the research.
This project was a good opportunity to learn how to structure a landing page and learn more about Jakob Nielsen's heuristics. It was possible to use these learnings to create a landing page focused on elements that promote the conversion.