Lucky Card: Visual Identity

Hi everyone. Luck is a big contributor to a success, but it doesn't work without acting, and being adventurous.

Lucky Card is a unique fintech product on their journey of making people lucky by swiping a card. Instead of a boring cash back feature, that is often seen with any other card, they've got a chance to redeem up to $1000.

We helped Lucky Card by creating a Visual Identity that matched their ambitions and encapsulated the idea of being lucky within a credit card.
One of our biggest challenges was to match the banking regulations as for what the card should look like in real-life. But it came out looking great!

How does the outcome look to you? Let us know in the comments!

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