Get set, GoPlay!

📌 The problem: Up until now, Indonesians were running out of hope and patience with the existing local streaming services. Why? (Subtle hint: Option E) A. Poor resolution. Couldn’t tell apples from oranges. B. Limited content. “Shorter than a long weekend,” said a binge watcher. C. Unreliable brands. Most are either not popular, or unpopular. D. Unfriendly user interfaces. Some are rather a treasure hunt. E. All of the above

✨ The solution: Reimagining the GoPlay design, keeping the user at the heart of it all. We developed hypotheses, ran them through experiments, and found the way forward.

Solving for discovery - Personalised homepage, added only the relevant tabs. - Constantly A/B testing various segments based on user behavior. We have different presentation layers in production - feed order, copy, theme-card backgrounds etc. - Improved information architecture on the content details page. Finding desired content is now a cakewalk.

Empowering independent filmmakers - Introducing GoPlay Indie, a library for digital distribution of local indie films in Indonesia. - Multiplying reach as the makers get high visibility on the GoPlay platform. - Creating a support system using a tipping model. Virtual gifts are always welcome. - Providing our filmmakers with a sustainable revenue stream. - Protecting content ownership. Downloading or duplication is not allowed.

Streaming services are a huge playground in Indonesia. And Indonesians are always ready to GoPlay!

The GoPlay design team 💖 Product designer: Vipul Saxena Interaction designers: Lui, Tanvi, Fauzy Lukman UX Writers: Madhumay Sinha, Nabilla Aidid and Allan Pringadi Illustrator: Artisa, the one and only.