Naksh

Naksh, an online clothing store based out of nawabi Lucknow, specializes in the exquisite art of Chikankari, a traditional embroidery. An intricate art that has been passed down for hundreds of years, presumed to have been introduced by the Mughal empress herself.

Echoing Chikankari’s royal roots and its intricacy, WeavingMinds designed an ornamental, elegant, and polished identity. The logo utilizes the intricate paisley pattern coupled with a modern serif font and hue of gold, cultivating a modernistic yet historical bridging between the past and the future.