Episod Sports Studios — Logo Rebrand

Logo rebrand of Episod, a French company specialized in premium sports on demand.

I wanted to offer a little more grip and movement, with a racier logo focused on one of the pillars of the brand's strength: timing.

A new approach to establish its legitimacy as a maker of athletes and the search for precision and excellence in the effort. The logo is made of a custom-made typography transpiring the modern, innovative and sporty aspect. It is accompanied by a chronograph in place of the O, emphasizing the rhythm and performance. The hand is oriented to evoke the positive evolution, but also the beginning of a new session that has just begun ...