La Plagne — Logo Rebrand
Company rebrand imagined in 2019 for the winter sports resort of La Plagne Tarentaise, located in the French Alps. It follows the redesign made in 2018 by the company and which left me a little disappointed. No major change, but especially in my opinion a lack of fun that expresses too timidly the young, dynamic, friendly and family character of the resort. A final synthesis that I find, lacks a little bit of glide and does not fully fit in the current codes. So I wanted to update the visual identity as well as the homepage of the website. Something simple, minimalistic and refreshing.