Getting Job Seeking Candidates Onboard the Easy Way

PROJECT BRIEF
Express Professionals the nation's fourth-largest staffing organization and was considering whether to buy or build a mobile app. After the research I provided, they decided to build their own due to an unfulfilled need in the job search space.

ROLE
My role as a digital product strategist and UX lead helped bring a human-centric approach to an old-school business model. I was responsible for all discovery, research, strategy, UX, and design work leading a small team of three.

METHODOLOGY
Conducted ethnographic study at several Express locations and Internal stakeholders meetings. Conducted customer research and competitive analysis and process and journey mapping. Delivered wireframes, design, prototype, and product roadmap. See outcome goals based on benchmarks and analytic framework.