Say hello to Spark, our new logo mark ✨

A few months ago we launched our new brand identity (including a sparkly new logo) to the world. While our old Deputy star served us well and got us to where we are today, we felt like it was time for a change.

As we thought about those 12 years — where we are now and where we want to be in the next several decades — we felt that star no longer served its purpose. At the outset, we wanted to design a new logo that feels less authoritative and more welcoming, intuitive, and trusted.

We wanted a logo that represented us — and the shift workers and workplaces we serve.

Our community of more than 250,000 workplaces has a special kind of spark that fuels innovation, creativity, and collaboration. This energy — this spark — drives passion and thriving workplaces.

Stay tuned for more posts on how we found our Spark.

A special shoutout to @focuslab for collaborating with us to land our Spark ✨