GoodDays Activewear Web Design + Visual Brand Identity

GoodDays is a size-inclusive activewear and lifestyle brand. To highlight their strong values and beautiful products, we created an online shopping experience that pairs well with their organic and youthful visual identity.

The GoodDays story is incredibly important to the brand experience. Natural tones and self-accepting language are weaved into the visual identity and online shopping journey.

Strong brand photography and playful illustrations work in harmony to represent the organic lifestyle of GoodDays activewear.

Diversity and extended sizes are still not the norm in modern activewear companies.

GoodDays Activewear is one of the few companies to create sustainable products that feel and look good on a wide range of bodies.