EMMA | Personal Brand Identity System

EMMA | Personal Brand Identity System

In order to create a thorough, impactful and dynamic election campaign for the client - a candidate running in Edinburgh elections - a dynamic identity system was designed

The idea was to seamlessly execute the essence of 'Equality' through various media and touch points

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LOGO CONCEPT

The Mark is essentially derived from the letter 'E' which denotes both - the name of the candidate 'EMMA' as well as the attribute that the party stands for, which is 'EQUALITY'

THE LOGO SYSTEM

The logo unit effectively acts as a holster and allows for multiple iterations. Primarily, it highlights the
5 agendas that the candidate and the party emphasizes on

The system is also utilized to highlight other candidates of the party; for promotional uses, such as a filter for fans and supporters; for highlighting a particular movement or place of interest and so on. The possibilities are endless