The jersey's concept for Amkar Perm Football Club

We are big fans of football and Amkar FC and our design concept of a new uniform is a tribute to the team and their loyal fans. It is special, imbued with Permian identity and created exclusively out of great love.

To create the uniform, we were inspired by urban architecture. Perm is also known as "City of fences". The pattern on the uniform resembles the ones on the fence plates PO-2 – concrete Soviet fences with diamonds.

Over the last 10 years, these boring grey fences have become a highlight of Perm when they were decorated with the works of dozens of artists as part of the festival "Long Stories of Perm".

The key element of the new uniform is the names of all the players who have ever played for the club, in the form of red and black stripes, the classic color of the uniform for Amkar.

The logo is a wink to Yandex.Afisha logo. It was made by Vova Kolomeitsev, the teacher of our designer Dima Kuchev. Since we didn't have to make a special logo Dmitry thought it would be cool to make an homage to Vova.

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