Steel Trap

YouTuber Will Patterson commissioned this logo for an upcoming video and set the brief.

This was to design a lettermark for an online education platform called 'Steel Trap' who wanted to come across as friendly, professional and experienced and include the colour yellow.

In my research I discovered steel trap is a saying relating to sharpness of mind. The trap itself looks aggressive and unfriendly but I thought about the properties of steel and how the S could be formed out of straight lines. This helped the T to fit in the centre and links in with the trap aspect.

I think it looks a bit like a logic problem which ties in with education and I paired this with a bold sans serif font

I used Affinity Designer on the iPad Pro.