Laurel Green, Florist

This was a branding project for Laurel Green Floriristy.

I wanted to provide something organic and hand illustrated to represent the brand. They put care into each and every arrangement and I wanted to play up the handmade aspect that you pay for when visiting a florist verses a supermarket.

I hand drew the simple shapes to be very organic and non-precise and paired this with Gill Sans a classic modern sans serif.

This project includes a single colour green on pink colourway, a stand alone icon and a pattern.