SpiceWorld 2021 Hero

Had lots of fun going back and forth with Courtney DeNoto figuring out the direction for this year's SpiceWorld branding. Probably the most we've ever experimented before landing on the final brand, and I'm glad we did because I think the final result turned out great!

Due to the current ongoing uncertainties surrounding holding in-person events, SpiceWorld 2021 will be virtual once again (with the possibility of a small in-person element if safe to do so). With this, much of the branding will be viewed on-screen so myself and Courtney set off by playing with a predominantly dark color palette. While we've previously changed up the design each year, the predominant color has always been orange, so this was a fun refresh for the brand as a whole.

Lastly, as there's no printing element for the event this year we had the freedom to add some stippled grunge effects, which made the shapes much more appealing.

Check out the live site (with a couple of changes) here.