Eqoli Logo System

Sharing this logo system that I created for Eqoli, an app that pairs individuals with home health needs and professionals.

Eqoli’s primary message is grounded in improving quality of life (the “qol” in the name) from the comfort and convenience of your home, and the door in the design acts as a reference to showcase this. The friendly type paired with the clean designs make for a brand that is both welcoming and easily viewed on various user devices. The color palette chosen was a subtle nod to Auburn University, where the founders met and went to school together.

Excited to see all the good these guys are going to do in the future!