The Price of Extinction - Polar Bear

The world’s largest land mammal, listed as vulnerable for the last 38 years, has watched climate change slowly melt away its home.

At the end of 2020, I started a wonderful collaboration with Lincoln Park Zoo in Chicago and Energy BBDO to raise funds for endangered species. The result is a collectible, limited-edition series of tickets whose proceeds will help wildlife conservation initiatives.⁠
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The Price of Extinction takes into account how long each species has been at risk and how much it would cost to save them. The higher the price, the higher their risk.⁠
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Check out the project on Behance:
https://bit.ly/3eSMCdk

Find out more about it https://www.lpzoo.org/priceofextinction/.
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