Mazagran

https://www.ellenlassy.com/mazagran MISSION Create a drink label for an ethnic product; Reach a modern audience while holding on to the cultural integrity of the product.

SOLUTION: Mazagran Iced Coffee, a brand that uses authentic Algerian textile patterns throughout its designs while providing the origin story on its packaging. The bottle shape makes the drink recognizable as iced coffee, while the colors and pattern elements allude to it’s origin in Algeria.