Forefront Appraisal Graphic Logo

Approached by a client wishing to develop a visual identity for their new business in the real estate field, we began the process through a holistic research process. Through a series of interviews and competitor audits, we came to a point where the group was able to list out its intrinsic values and how it wanted to stand out from similar businesses before deciding on a name: Forefront Appraisals.

The full-sized graphic version of the logo was created while thinking within the context of letterheads and other vertically-aligned implementations.