Philosophy database redesign
Client told me that the priorities were:
- high-legibility
- simplifying the interface
- modernizing the brand
I needed to find highlight colors that looked good together, without sacrificing legibility, and they had to fit the new brand directives.
I first explored shades of grey, added this punchy aquamarine as a brand color and chose highlights with lower opacity that fitted new color theme.
I found a techie font for the brand name and made a stylized letter 'Phi" as logo. The body text is clean, with a slight stately air.
I'm very happy with the result! It look calming yet punchy and modern.
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