The Mom Job

I was approached by Dr. Sarah Nadimpalli, the brainchild behind the start-up concept & brand, The Mom Job. Mom Job is a training service for nannies, babysitters, and other in-home care providers. The ideal situation for Mom Job would be to pair with a service like Care.com to provide elevated quality control for its caregivers. Those who complete the training would have the Mom Job badge attached to their profile.

Previously the client had been working with another designer, but the direction wasn't quite the right focus. After an in depth conversation to help better identify what the brand really needed to convey, it was obvious that the connection of quality whole caregiving within the home was it. I chose to create a responsive logo that could be used for a variety of collateral.