CAFEDA brand identity design

Pure and organic drip coffee that transports you to the beautiful world of Vietnam. The goal of this project was to create a brand identity that felt authentic yet unique, whilst creating an inviting and warm feeling.

I created a visual identity that was simple and spoke to the origins of the coffee, through the use of the Vietnamese inspired pattern. The colour pallete softens the look of the visual identity and sets Cafeda apart from their competitors.