The Laneway on Ebenezer

Project description: Rebrand the logo for an Adelaide café bar who are changing their name and branding to “The Laneway on Ebenezer”.

Challenges:
1. Rebrand the logo with emphasis on “The Laneway”. Logo needs to remain recognisable to people familiar with the old name of “Laneway Espresso House”, but at the same time be updated to reflect the new, broader scope of the café.
2. Logo must work on both black and white backgrounds for use on window signage, takeaway cups and containers, advertising materials, as well as staff t-shirts, etc.

Deliverables included: Primary Logo, Colour & Font Systems, Brand Guidelines, Window Frontage Signage.