Fabric

Hey all!

Here's a look at the logo we designed for Fabric. We also partnered with them on positioning, naming, identity, and website build out as well.

Fabric is a Slack-integrated issue tracking for your entire team. Simply click on an existing message within slack and instantly turn it into an issue, and it then syncs with GitHub.

Ideation behind the logo design:
1. F for Fabric - 2 "F" s are being connected to symbolize weave/thread.
2. Slash for command - Hidden slash in the logo to communicate the command within slack.
3. Brackets for code - Brackets to communicate to our main audience - engineers.

See you can see the brand live here

Also, a big congrats to the team for raising their $1.2 M seed round.

Does your startup need a brand uplift? Let's talk!
👉Please email me at kyle@brasshands.com to discuss your brand.