King Jane Brand Guide

The King Jane brand took a lot of twists and turns (fitting for the subject matter). After pivots and new strategies, the business finally feels like it has a directional path.

It is a long way from finished, but the brand pillars, design, and basic tone and voice are organized and sharable at last.

KJ Brand Pillars:
Athletic
Rebellious
Powerful
Irreverent
Intersectionally Feminist