JIL Logo design

The logo is based on a finance or trading diagram demonstrating the importance of fund management in the concept. The letters resulting from Jil are represented in diagrams and the points on the j and the i are clouds of dots. It all shows the growth, the fact that we go from small to big.

The logo is adaptable to any medium. A modern and softer style, very trendy in 2020, giving confidence to those who will see it at a glance. The color blue is also chosen to reinforce this confidence, this professionalism.