Siesta Campers Booking Flow
We chose a bold Recoleta as the primary typeface - a serif designed by Jorge Cisterna and published through Latinotype in 2018 which fondly recalls the soft, warm serifs popular during the 1970s - to highlight Siesta Campers' inviting personality while underlining the romanticism of open-road travel.
The colour palette is warm and soft, with notable choices such as Alice Blue and Papaya Whip that accentuate the natural textures of earth, water and sky found in photography around the site, such as the cosmopolitan capital of Portugal - Lisbon.