Chicago Fire FC Concept Infographic
The Chicago Fire got a rebrand over the 2019 season and when it got revealed in 2020, The world of soccer laughed in harmony at them. It had little to none symbolism and didn't stand for what the club stood for. So how do you fix such a hot mess (pun intended)? You ask your audience. I looked at what the people wanted in the new logo and this is my interpretation of the new logo.
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