Soccer brand identity

Foodball Club is a soccer nutrition brand.

After a target and competition analysis, we created a brand and message that deeply relates to the customer. The brand’s identity motivates young players to better eating habits - like the players they admire most.

We created a brand message around motivation and education, developing a full identity guideline to lead the brand directly to the target audience.
The brand’s graphic identity connects directly with the football (soccer) aesthetic making it easy to apply and relate to.