next radar

The abstract nature of this logo may render it simple and innocuous at first glance, but it is built from some of the most powerful patterns in design. It’s a conspiracy theorist’s dream, literally crafted over a topographical map of Easter Island, utilizing the Golden Ratio and marrying three iconic figures of any Illuminati design: the circle, cross and triangle (or pyramid). This abstract logo is stronger than cement, and quickly adheres to memory. Glance at it a half dozen times, and one feels like the mark has existed for ages. The best logos are memorable. A great-looking logo that is also salient will lend itself well to growing your brand. For next radar, I harnessed remarkable simplicity in design, with a logo easily translated to different media.