Snoball: Website and Mascot Redesign

Hi there!

For this project, the main goal was to I help them redesign their mascot by making it more friendly and expressive.

With the old mascot as reference, I simplified and added more expressions and personality to the character while keeping the character's original visual details/parts and overall shape.

We then redesigned the whole website and added more illustrations (backgrounds, icons and graphics) matching the newly designed brand mascot.