Logo and packaging design for Sokologia healthy juice
Sokologia is the brand of natural juices, which have prophylactic or therapeutic qualities. Sokology is a Ukrainian startup.
The main requirement of the client was ti evoke association with Ukraine and Ukrainian traditions.
INSIGHT: The blood of the ancestors runs in our veins.
Those who lived thousands of years ago. To gain powers we need to go back to our roots. The logo was based on the symbol of the bird. Since ancient times the bird was associated with the coming of spring, the harvest, the good health. The ethno theme is easily readable in the logo, as well as in the labels of juices.
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