beyou health bar branding

Branding for a *fake* health bar company.

I really wanted everything to come across as natural/organic but also yummy and sweet. The flavors would be ones like Sea-Salted Chocolate & Crunchy Peanut Butter and I wanted that to come across at first glance!

For the logo, I really wanted to focus on the idea of self-love and taking care of yourself + your health. I went with a heart, but with a twist. If you look closely you can see a B and U in the heart as well to try and drive home the brand.