E-commerce website redesign

⌚WoodWatch is an online store of watches and other products made from natural and environmentally friendly materials. Along with the growth of traffic, it became necessary to optimize the usability of the site.

🙌Having defined the goals and objectives of the project, we conducted niche research, analyzed the target audience, conducted express site analytics, and set up tools for collecting data. On the basis of the information at the research stage, hypotheses were formed and prioritized.

💪According to the priorities set, our team proposed new solutions and options for eliminating errors in the interface, which in its turn influenced the visual design of the online store. All changes were made iteratively to minimize risks.

🆕Thus, all sections of the site affecting the conversion were redesigned: the home page, catalog, checkout, and other pages of the online store.

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