ECST
ECST or "eCommerce Storage Technologies" is a tech company whose mission is to enable and empower Amazon Consumer businesses to serve the customers by providing secure, available, trustworthy, low-latency, and cost-efficient No-SQL storage and configuration technologies.
In this logo, I aimed to show these:
the name is capsulated and has made a shield-like icon that features secure eCommerce technology and somehow a database(all data together in storage).
Movement from the core of the icon "e" letter to the outer layer "T" letter one after another and evolution idea.
We have a movement from nearly complex to simple in design, I mean from icon to text and left to right movement, left is assembled and right is disassembled and it shows how it can be easy, secure, and cost-efficient by your services.