Bo Store branding identity

This was my initial presentation for the branding and visual identity for The BO Store, a retail and online specialty shop in Ann Arbor, Michigan centered around the licensed apparel and properties of its gone-but-not-forgotten legendary football coach, Glenn "Bo" Schembechler. It was a lot of fun putting this together and seeing it executed to full fruition, eventually walking into the store in person and seeing my work implemented across their venue.