CO-RAGE

https://www.behance.net/gallery/116708887/CO-RAGE-Brand-Identity

CO-RAGE is a contemporary clothing retail company known for its streetwear and urban clothing range. They aim to capture the mindful union of the urban culture, with a vision to give youths a chance to express their style, show courage and command respect.

We created a flexible and dynamic identity system that perfectly represents the brand characteristics: bold, fun, energetic and courageous.

The logo features a strong san-serif typeface with a noticeable squareness and angular inner space. It also features an extended "Hyphen" which signifies movement and motion, this is an important element in the brand identity and it will be used consistently through the design system.

Also features a striking orange color which gives the sense of fun, friendliness and an energetic vibe.