Sol Nascente - Brand identity and Packaging Designer

BRAND STORYLINE

The Yamamoto family came to Brazil in the 1940s on the run from the second Japanese bell war between the Republic of China and the empire of Japan. Grandfather Hayato Yamamoto worked on a coffee farm. He had never experienced the passion of drinking delicious coffee and returning. to Japan until his death, then in 1985 the family in honor of his death decides to create a cafeteria with the name of rising sun where it meant to bring a new peace and joy to the Japanese people (where they believe that a new day will emerge ). Brand concept: Bring a premium experience of experiencing coffees both in Brazil and around the world. And always think that sunrise is a new day. Brand features: family, strong, togetherness, peace, experience, flavor.