Adorable Pet Brand Identity

Concept

Our goal was to create a simple and unique concept to represented the Adorable Pet brand name. We try to omit the use of puppies, cats, etc. The brand is starting with clothes for dogs, but the plan is to expand into selling products for other kinds of pets in the future

Shape

The universal symbol to express affection, love, and tenderness is a heart; it helped us represent the first part of the name ADORABLE. We thought of different alternatives to represent the word PET. The most direct way we found was a footprint, but using a heart and a footprint separately would be interpreted as a double logo, so we explored different alternatives to find a middle point between these two elements. The final result is heart shape footprint. We use the blue circle to make it look more compact

Typeface

The typeface is simple and easy to read at any size. The edges are rounded to match the shapes of the logo

Color We use blue and red to reinforce the idea that this is an American band that proudly sells products MADE IN USA. This adds a huge value in a time when most brands are producing and importing their products from other countries

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