Everest Effect: direct disaster relief

Everest Effect
Everest Effect is an online marketplace puts critical resources directly into the hands of impacted individuals to accelerate their recovery.

Challenge
Restructure the Information Architecture

Incorporate Crowdsourcing

Create a Local Impact

Role
UX Designer | Project Manager

Problem Scope
What influences donors to donate and to identify what might be causing the lack of engagement within the Everest Effect community?

How we can provide impacted individuals a way to feel more supported within the Everest Effect community?

Outcome
Insights gained from user interviews were used to determine several key features to add to Everest Effect.

Messaging/Chat Feature

There is no central communication base to gain local information during a disaster.

People want information during disasters and find it difficult to talk to a person within a relief organization.

Impacted individuals want to find a way to directly thank their donor.

Community and Local Resource Database

Donors are more likely to support a local cause or person and impacted individuals are more likely to reach out for help in their own community first.

Real Impacted Individuals: Stories and Testimonials

Donors don’t always understand the magnitude of those impacted.

They want to trust that their donations are going to real people with real relief needs.