Luminal Splash Page

Luminal
Social platform that links to current streaming services and allows friends to recommend streaming media to each other.

Challenge
Design a product to partner with Rotten Tomatoes.

By creating a more personalized experience of reviews and recommendations, Luminal would add value, balance, and social media functions to Rotten Tomatoes already existing fan base and feature set.

Role
UX Designer | Scrum Master

Problem Scope
People are overwhelmed by options and are generally indecisive. A curated experience would help reduce anxiety caused by an overabundance of choices.

How might we provide people with curated entertainment experiences at home?

Outcome
The discovery and creation of Luminal came out of an unexpected journey. Initially we had set out to create a platform that would provide curated experiences for users which would leverage the subscription services they already had access to.

Early on in our research process our hypothesis and initial assumptions were invalidated with a strong reaction, from our interview participants, against someone else creating and curating their experiences for them. We adjusted our focus accordingly.

Product Principles
We mitigate the decision paralysis a user experiences while accessing your typical streaming platform.

Recommendations based on established levels of trust towards members of their social circles.

Providing information about any streaming option a user may want to explore.

At Luminal’s core we are a data analytics company. We visualize streaming data in a delightful way for both the user and our brand partner.