Vita Coco

A playful campaign to diss other bottled drinks to feature how Vita Coco is the most natural, healthy and hip drink for the summer crowds.

The idea is to highlight Vita Coco’s brand message by contrasting it with other alternatives. We playfully diss other bottled drinks (water being boring, soda being unhealthy, energy drinks being toxic, and so on) to highlight how Vita Coco should be the drink of choice.

The visual system is then integrated into the brand guideline Vita Coco later leveraged for other marketing collaterals.

Talent: Olivia