Free Figma UX Template - 4 Forces of Progress

Upgrade your user, not your product. Don’t build better cameras — build better photographers.
- Kathy Sierra

The 4 forces of progress are a tool from the JTBD (Job To Be Done) framework for understanding how and when customers switch between solutions.

The main forces are:
😡 Push - What powers customer motivation to look for a new solution
🙄 Pull - What pulls customers towards a specific solution
😥 Anxiety - What prevents customers from switching to a new solution
😒 Inertia - What habits force the customer to do nothing

Use this template to map out the forces of progress for your users, and use it together with your Jobs Stories to better understand what users want to achieve by using your product.

Visit the page below to learn more about the JTBD framework and the forces of progress.
https://jtbd.info/the-forces-of-progress-4408bf995153