New Vision Senior Living Logo

Keeping the outstretched hands was important to the owner. I kept a similar shape to the hands, but morphed them into the trunk of a tree, using negative space to ease the symmetry. To represent their various services and how they fit together, I chose leaves as a symbol. Each leaf is unique but held together by the branches. The hands underneath the branches creates a feeling of safety. The bright colors of the leaves give an optimistic feel.