PlayGround I Visual Identity design

Next, I present to you the Visual Identity proposal designed for the Playground brand, a nursery that houses children between the ages of 3 and 8. For its creation, we were inspired by a fun and friendly concept that emphasizes and represents the recreation and fun areas in the playground.

For the symbol, a picturesque character with the shape of a house was recreated and created from very recurring geometric shapes in these spaces, which are not only used for learning purposes, but also for recreational or recreational purposes. The adorable and happy face is accompanied by shades of bright colors that evoke fun and joy.

All this set, generates a dynamic visual system, striking and full of great joy.

What did you think of this project? Let me know in the comments !!

If you need help with the design of your visual identity or logo, write me and I will gladly help you! <3

Contact me: reyjesalexander@gmail.com