Arex Targets I Logo Redesign

Logo Redesign for Arex Target

Arex targets is a brand in Spain, in charge of professionally manufacturing shooting targets, which are distributed to establishments of a military nature and of official practice of this discipline.

To achieve its redesign, qualities of the brand and its products were taken as a reference, such as solidity, strength and modernity, to create a representative identifier of the item, adaptable and functional to the various formats in which the brand operates. and completely differentiating from its competition.

In the following images, you will be able to observe some variants, applications and how the previous image of the brand, which presented a standard and little personalized appearance, was transformed into a modern, functional and memorable identifier.

What do you think? Leave me a comment with your opinion !!

If you want to make a logo / Visual Identity project, I am at your service to help you! <3
Contact me: reyjesalexander@gmail.com