SHAMA Fashion Brand Identity

The scope of this brand was to create a Branded House where 3 brands work under one umbrella.

And this is the SHAMA which is divided in 3 sub brands: SHAMA Apparel, SHAMA Teahouse and SHAMA Skincare.

The objective of the project was to create an identity system that works for every sub brand and utilize the same wordmark, SHAMA.

The look and feel was balanced on simple, highly sophisticated and elegant.