B for 'Benchmarking'

Benchmarking is an excellent way to improve your market knowledge and help focus the direction of your user experience and product offering.

Here is the 6-step approach to great benchmarking:
• Define your research objectives
• Identify your competition
• Look for trends amongst your competition
• Assess your competitors UX in detail
• Analyse your results
• Share your findings

Conducting regular focused benchmarking is critical for gaining insights and informing your user experience decision making. It is a valuable tool for providing customer and product insights. It is a valuable technique to learn from the competition and prevent you from making the same mistakes.

References:
https://uxdesign.cc/the-a-to-z-of-ux-b-is-for-benchmarking-a-6-step-plan-for-assessing-your-competition-5f4d2ef3ff6b
https://www.nngroup.com/articles/benchmarking-ux/