Branding Project: Femina Afghanistan

Branding Project for a non-profit organization: Femina Afghanistan
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A network of young women, who are willing to work for Afghan women. Providing Capacity and Leadership Training, Advocate for equality of rights, Protect children, women, and girls rights.
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In this project, We were asked to develop a brand conveying multiple messages through the brand. Women rights, power, unity, diversity, and peace.
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We started by creating the logo and establishing areas of focus, then proceeded with the complementary designs. The main focus of the brand was mostly to be used in print and stationary.
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We strictly focused on brands’ needs, values, and it's long term vision. Also considering clients brief wanting their logo to convey multiple messages to their audience.
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Sketching the agreed final look for the symbol. Client decided to go with a different style for typography. Here we are trying to visualizing brands personality/feeling and how the brand formed step by step.