A New Standard for Upstarts

The high nutritional value and scarcity of the Jersey Cattle milk have always made it linked with European royalty. Facing the new generation of consumers who pursue quality, Pica repositions it as "a new standard for upstarts". At the same time, the core picture is pulled back to the center with an anthropomorphic image. Wearing European costumes, Jersey Cattle is not only a raw material manufacturer, but also one of the image ambassadors of the product.